ASAP — Driving Conversions Through AI-Powered Automotive Merchandising
ASAP is an advanced AI car merchandising software built for automotive retailers and OEMs. Designed to automate the creation of billboard-quality car ads at scale, it empowers dealerships to enhance digital performance. ASAP has helped leading dealers achieve up to 10× higher click-to-conversion (CTC) rates, delivering proven results across digital campaigns.
- Services: SaaS Product
- Client: AutoPLai
- Location: Chicago, USA
- Completed Date: 20-10-2024
The Challenge
Traditional car merchandising is time-consuming, manual, and often inconsistent. Dealerships struggled to:
Generate high-quality ad creatives for large inventories
Customize messaging at the VIN level
Leverage live rebates and disclaimers accurately
Turn ad engagement into finance-qualified leads
Meanwhile, growing customer expectations and digital-first behavior meant every ad had to work harder, faster, and smarter.
The Solution
We developed ASAP (Automated Smart Ad Billboard Generation Platform) — a fully automated ad-generation engine that delivers ready-to-launch, SEO-optimized car ads in minutes.
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AI-Generated Billboards: VIN-specific visuals with real-time pricing, offers, and disclaimers
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OfferLogix Integration: Live rebates and incentives update daily for accurate lease/loan messaging
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SEO-Rich Vehicle Comments: Tailored to each VIN with embedded keywords and compliance notes
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QR Code Layer: On-image QR codes link to finance pre-approval workflows, increasing lead capture
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DIY Creative Control: Human-in-the-loop flexibility allows dealers to override or edit as needed
The Results
Before ASAP
Manual ad creation
Inconsistent message formatting
Average CTC rate: 5%
After ASAP Implementation
100% automated image and content generation
VIN-personalized ads with up-to-date rebates
Embedded QR = instant lead generation
Average CTC rate: 50%
🚀 Result: 10× increase in click-to-conversion across test dealerships
Key Features of the ASAP Platform
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Automated Billboard Generation AI-generated visuals with VIN-specific offers, pricing, and dynamic image assets
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OfferLogix Integration Ingests live rebates, lease/loan terms, disclaimers, and incentive rules
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SEO-Optimized Descriptions Auto-generates high-ranking comment copy tailored per vehicle
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QR Code Engine Converts ad views into finance-prequalified leads via on-ad QR scan
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DIY Customization Dealers and designers can override or enhance AI outputs for brand tone, themes, and compliance
Strategic Considerations
ASAP’s performance has sparked interest at the OEM level, opening strategic decisions on:
Scaling: Continue bottom-up via dealer groups or pursue top-down OEM partnerships?
Data Risk: Build a fallback to OfferLogix or double down on that strategic data pipeline?
Creative Autonomy: Retain “human-in-the-loop” options or move to full AI-driven automation?
What This Means for the Industry
AI-driven merchandising isn't optional — it's essential
Real-time financial data needs to be seamlessly integrated into creative workflows
Dealers and OEMs alike can drive efficiency, performance, and scale through automation
